Ambitious Scottish Lowland League club Caledonian Braves is celebrating its rebranding with a ground-breaking app designed to take fan engagement to the next level.
Formerly known as Edusport Academy, the club has adopted its new name following an online vote by its worldwide fan base via the unique Our Football Club.com project.
Launched last year at Hampden Park, the scheme allowed fans to sign up to become members with voting rights on the running of the club.
Having spent the last four years playing at Annan, the Braves will also have a new home this season at Bothwellhaugh.
North Lanarkshire Leisure has undertaken significant work to upgrade the facilities at Bothwellhaugh, where Alliance Park will be situated, the new name also voted for by fans.
The Braves open their league campaign away to Edinburgh University on Saturday, July 27 before the curtain goes up on their new home with back-to-back fixtures against Gretna 2008 on Wednesday, July 31 and Barry Ferguson’s Kelty Hearts on Saturday, August 3.
Owner Chris Ewing said:
“We really appreciate the support and the faith people have shown in our project. This is a really exciting time for our club with a new name and a new home. Renaming and rebranding was a crucial part of the project as it gave our members the chance to leave their legacy on the club. I think Caledonian Braves is an inspired choice.
We have a unique opportunity to mould a club that we can all be proud of and we’d like as many people as possible to join us on our journey by using the app.
There is nothing like this in the country for football fans and once they see it in action, they will be impressed by the level of interaction it provides.
I firmly believe there is a place for technology in the game. Scottish football has been crying out for innovation for too long and I’m proud that Caledonian Braves is leading the way when it comes to fan engagement.
Our aim is to create an online community of fans who, working together, will drive the club forward into a new and innovative generation. Over the last six months, we have developed an app that will change fan engagement, making them the heart of the football club. Along with like-minded, ambitious fans from around the world, their voice will count.
With the club at their fingertips, fans will not only be able to make key decisions that influence all aspects of the club, they will be propelled into the dressing room, onto the training pitch and into the stands as Caledonian Braves' most important stakeholder.”
The application is free to download on Apple’s App Store and Google’s Play Store.
Emma Walker, Managing Director of NL Leisure, said:
“We are delighted to be working in partnership with the newly formed Caledonian Braves football club who will be utilising Bothwellhaugh as their home ground from this season.
Caledonian Braves are a very ambitious, exciting and innovative organisation. Originally the club was founded on bringing French student athletes to Scotland to learn English, train as professional athletes and the life experience of living and working away from home. We are excited to partner with the club and are looking forward to the season ahead.
Significant work has gone into upgrading the facilities at Bothwellhaugh in order to allow the Caledonian Braves along with a range of local clubs and communities to have the best possible facilities and football experience. Upgrades include a range of improvements to the pitches, two new spectator stands, and new LED flood lighting. In addition, there has been a number of pavilion upgrades including new changing facilities and a new hospitality area.”
Keep an eye on our social media channels for more updated on the Caledonian Braves success throughout the season.